Welcome to AAF Emerald Coast! We serve as a resource for advertising and marketing professionals throughout Northwest Florida from Fort Walton Beach to Rosemary Beach.
AAF Emerald Coast provides quality support to the diverse community of individuals dedicated to the advertising craft by offering personal and professional development, networking and relationship-building opportunities. If you are in business, you are in advertising. Look into becoming part of this organization and bring your knowledge and professionalism to help make our community grow.
AAF Emerald Coast exists to accelerate professional growth, encourage exceeding industry standards and provide opportunities for community involvement for its membership.
About AAF Emerald Coast
AAF Emerald Coast, formerly known as the Emerald Coast AdFed, was established in 1992 as a resource for Northwest Florida’s advertising and marketing professionals. AAF Emerald Coast has become a valuable and dedicated community partner by producing public service advertising campaigns and providing scholarships and a variety of educational opportunities for local students. We also hold an annual ADDY® Awards Competition recognizing excellence in advertising.
Part of Something Bigger
AAF Emerald Coast belongs to the 4th District of the American Advertising Federation (AAF), representing the affiliate advertising clubs and federations of the AAF in Florida and the Caribbean. The AAF is the only national grassroots trade association to encompass all segments of the advertising industry, including advertisers, agencies, media, college chapters and national trade associations engaged in various advertising pursuits.
The American Advertising Federation is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry with a national network of 200 ad clubs. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations.
For more information, visit the AAF’s website at www.aaf.org.
What We Do
AAF Emerald Coast is designed to: Wow you. We aim to expose current and aspiring communications professionals in all walks of marketing life—not just advertising—to ideas and experiences that will move you. Be your support group. We help connect our people with the resources they need to thrive in this business, whether it’s to get in, get ahead, or get inspired. Help prevent brain drain. We expose our students with resources and inspiration that will encourage them to become part of the next generation of great AAF Emerald Coast ad folk. Raise the good bar to great. Through awards shows, portfolio reviews, and other standards-raising events, we’re elevating what it means to be great in this business. Unite our community. Cool things happen when you leverage the powerful collection of marketing minds and creative thinkers.
The most successful people in this business don’t like to stand on the sidelines.
AAF Emerald Coast offers a ton of opportunities for members to get in there and give something back — to the industry and to our community.
Besides, from a psychological perspective, it’s good for your mental health. From a business perspective, when you give it away, it comes back to you in ways you never imagined. (Which is also good for your mental health.)
Do good. Be rewarded. Stay sane. Get involved.
Our Club History
AAF Emerald Coast was founded in 1992 as the Emerald Coast Advertising Federation. The organization changed its name to AAF Emerald Coast in 2011 to align with the national brand of the American Advertising Federation (AAF).
AAF Emerald Coast received the 4th District’s Club of the Year award for Division III in 2005. The club also received more than 200 points on the Club Achievement survey and made the District’s “A-List.”
AAF Emerald Coast Past Presidents
2013-2015 Jim Clark
2011-2012 Jennifer Jones
2010-2011 Juliet Valenzuela
2009-2010 Jessica Mansfield
2008-2009 Susan Shaw
2007-2008 Will Maberry
2006-2007 Susan Shaw
2005-2006 Aileen Koon
2004-2005 Sabrina McLaughlin
2003-2004 Dawn O’Connor
2002-2003 Joy Todd
2001-2002 Brenda Kastor
2000-2001 Mark Hamrick
1999-2000 John Whitehead
1998-1999 Jeanne Rief
1996-1997 Kay Elmore
1995-1996 Kay Elmore
1994-1995 Warren Meigs
1993-1994 Jack Jernigan
1992-1993 Jim Clark