Welcome to AAF Emerald Coast! We serve as a resource for advertising and marketing professionals throughout Northwest Florida from Fort Walton Beach to Rosemary Beach.


AAF Emerald Coast provides quality support to the diverse community of individuals dedicated to the advertising craft by offering personal and professional development, networking and relationship-building opportunities. If you are in business, you are in advertising. Look into becoming part of this organization and bring your knowledge and professionalism to help make our community grow.


Our Mission

AAF Emerald Coast exists to accelerate professional growth, encourage exceeding industry standards and provide opportunities for community involvement for its membership.


About AAF Emerald Coast

AAF Emerald Coast, formerly known as the Emerald Coast AdFed, was established in 1992 as a resource for Northwest Florida’s advertising and marketing professionals. AAF Emerald Coast has become a valuable and dedicated community partner by producing public service advertising campaigns and providing scholarships and a variety of educational opportunities for local students. We also hold an annual ADDY® Awards Competition recognizing excellence in advertising.


Part of Something Bigger

AAF Emerald Coast belongs to the 4th District of the American Advertising Federation (AAF), representing the affiliate advertising clubs and federations of the AAF in Florida and the Caribbean. The AAF is the only national grassroots trade association to encompass all segments of the advertising industry, including advertisers, agencies, media, college chapters and national trade associations engaged in various advertising pursuits.

The American Advertising Federation is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry with a national network of 200 ad clubs. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations.

For more information, visit the AAF’s website at www.aaf.org.


What We Do

AAF Emerald Coast is designed to: Wow you. We aim to expose current and aspiring communications professionals in all walks of marketing life—not just advertising—to ideas and experiences that will move you. Be your support group. We help connect our people with the resources they need to thrive in this business, whether it’s to get in, get ahead, or get inspired. Help prevent brain drain. We expose our students with resources and inspiration that will encourage them to become part of the next generation of great AAF Emerald Coast ad folk. Raise the good bar to great. Through awards shows, portfolio reviews, and other standards-raising events, we’re elevating what it means to be great in this business. Unite our community. Cool things happen when you leverage the powerful collection of marketing minds and creative thinkers.


Get Involved

The most successful people in this business don’t like to stand on the sidelines.

AAF Emerald Coast offers a ton of opportunities for members to get in there and give something back — to the industry and to our community.

Besides, from a psychological perspective, it’s good for your mental health. From a business perspective, when you give it away, it comes back to you in ways you never imagined. (Which is also good for your mental health.)

Do good. Be rewarded. Stay sane. Get involved.


Our Club History

AAF Emerald Coast was founded in 1992 as the Emerald Coast Advertising Federation. The organization changed its name to AAF Emerald Coast in 2011 to align with the national brand of the American Advertising Federation (AAF).


AAF Emerald Coast received the 4th District’s Club of the Year award for Division III in 2005. The club also received more than 200 points on the Club Achievement survey and made the District’s “A-List.”



AAF Emerald  Coast Past Presidents


2013-2015 Jim Clark

2011-2012 Jennifer Jones

2010-2011 Juliet Valenzuela

2009-2010 Jessica Mansfield

2008-2009 Susan Shaw

2007-2008 Will Maberry

2006-2007 Susan Shaw

2005-2006 Aileen Koon

2004-2005 Sabrina McLaughlin

2003-2004 Dawn O’Connor

2002-2003 Joy Todd

2001-2002 Brenda Kastor

2000-2001 Mark Hamrick

1999-2000 John Whitehead

1998-1999 Jeanne Rief

1996-1997 Kay Elmore

1995-1996 Kay Elmore

1994-1995 Warren Meigs

1993-1994 Jack Jernigan

1992-1993 Jim Clark



Individual Membership

Corporate Level Membership

Corporate Package Membership

$100 per person

(3 or more members) $90 per person

(2 members, up to 2 event guests) $250 for the year