Committees & Chairs
Along with the elected Board of Directors, the following Committees and their Chairs are responsible for shaping the present and future of the organization. Each year, we call upon our members to serve as Committee Chairs and Members to both plan and execute our highest profile initiatives including the ADDY® Awards, professional and social programs, strategic partnerships, and more. Our Committees also give back to the community by spearheading public service campaigns and by working with educational institutions in providing mentoring and scholarship programs to the next generation of advertising professionals.
Committee members are the lifeblood of the organization and their contributions are recognized as such. Joining one of the AAF Emerald Coast committees is an exceptional opportunity to contribute or sharpen your skills and to develop relationships with like-minded professionals who share your enthusiasm for the advertising industry.
Please take some time to review the current committees below and contact us in order to find out how you can get involved.
AD DAY IN REAL LIFE
Our Student Event provides educational advertising programs and events not only for area high school and college students, but also for local advertising professionals and those interested in advertising. Through a day of educational programs and roundtable discussions with the pros, students will gain further knowledge about the advertising field and its hottest new ideas and trends.
ADDYs® are the Club’s premier event of the year. This committee conducts the ADDYs® Award competition, which requires promotion, judging, publishing of the winner’s book and organizing the awards event. This includes managing the Call for Entries, judging, awards and organizing the gala event.
The Advertising Education Committee serves as a resource for area colleges, universities and high schools through events such as the Student ADDY awards, educational tours, seminars, portfolio reviews, and mentoring opportunities.
Creative shapes the image of AAF Emerald Coast. This group is responsible for the design and production of all promotional materials, direct mail pieces, special programs and invitations. This committee lets “creatives” develop a project from the initial brainstorming sessions to the finished piece, allowing members to build impressive portfolios.
COMMUNICATIONS & PUBLIC RELATIONS
Communications & Public Relations maintains and updates information on our club website. In addition, this team produces the monthly newsletter, luncheon announcements, special notices to members and email announcements and distributes it to the membership via our Mail Chimp account. The committee also uses social media, such as Twitter and Facebook to communicate with membership. The committee also works with the local media to generate press and exposure for AAF Emerald Coast events and news with the goal of enhancing the club’s image within the Northwest Florida business community while cultivating membership prospects
DIVERSITY AND MULTICULTURAL INITIATIVES
Diversity and Multicultural Initiatives works to include a virtual mosaic of groups that have traditionally not been involved in the advertising community. This committee will plan and oversee at least one program or special event per year.
Government Relations attends our annual 4th District meeting day at the state capitol. We use this as an opportunity to meet and mingle with our local representative and get our members involved with crafting legislation that protects our freedoms of speech. Government Relations also provides legislative updates and coordinates any local action needed to support the advertising industry on the hill.
MEDIA AND MERCHANDISE AUCTION
This committee is responsible for organizing our largest annual fundraiser. Their responsibilities include soliciting media and merchandise for the auction, marketing the event, executing the auction, and following through with the exchange.
Membership is responsible for increasing growth and retention of members for the Club. This committee is also responsible for introducing the club to potential new members who have an interest in getting involved. The committee’s duties include sending membership packets, keeping accurate membership records, maintaining the database, organizing a prospective membership action plan and developing campaigns and events to spark interest in membership in AAF Emerald Coast. Membership will be responsible for welcoming members and guests at events by coordinating a “Greeter Committee”.
PRESIDENT ADVISORY COUNCIL
The President’s Advisory Council is a committee of past presidents that serves AAF Emerald Coast by providing history and guidance to the future of the organization.
The Programs Committee is charged with providing social, educational and networking opportunities by organizing a lineup of luncheon speakers, seminars and additional events. In addition, the committee recommends and solicits sponsorship programs for the various events of AAF Emerald Coast. The Programs Committee coordinates all speaker and programming details including meeting notices. By offering a variety of presentations like new products and self-improvement to innovative marketing techniques, the committee offers AAF Emerald Coast members and the general public meaningful and timely information from interesting and proactive speakers, as well as a chance to gain valuable industry contacts.
Public Service develops a complete integrated communications campaign for a selected local non-profit organization. The Public Service Committee solicits donated services for advertising and marketing expertise found within the organization to affect a positive impact to the selected non-profit entity within the Northwest Florida community. This campaign is a great way to show the talents of AAF Emerald Coast members and support our community.
The Social Committee identifies and plans social events for all demographics of the club by investigating and securing potential locations to host special events. In addition, the Social Committee works with the Club Branding and Public Relations committee on all creative for event materials and publicity for each event.
The Sponsorships Committee solicits sponsorships for the various events of AAF Emerald Coast. The committee will define levels of sponsorships, work with individual event committees on sponsorship efforts, and explore sustaining sponsorships for AAF Emerald Coast. In addition, the committee will develop and implement strategies for attracting new sponsors and solicit targeted sponsorships. They will also be responsible for ensuring sponsor benefits are provided and sponsors are satisfied with their participation by following up and developing sponsor “thank you” initiatives.
Think Tank brings together professionals in the area to discuss market trends, review advertising experiences and successes, while furthering the education of the participants in regards to a particular tactics or strategy. The knowledge every individual provides the Think Tank is based on personal experiences, and it’s these experiences that make this group genuine, providing value to everyone that participates. For one hour every month, there are no competitors, simply intelligent professionals swapping ideas and experiences in hopes of improving their own advertising strategy!
WEB SITE, INTERACTIVE & SOCIAL MEDIA
The Website, Interactive & Social Committee is responsible for maintaining information on www.aafemeraldcoastad.com. This includes, but is not limited to: membership profiles, meeting announcements, committee event information and any information that should be disseminated for the good of the club. The Website Chair will work closely with all committees as needed throughout the year.